Google local is a free business listing provided by Google,
you can think of it as an old school directory which is far more targeted to
people searching for your services. Google
local allows your business to be found by potential customers in your local
area. It also allows past clients to be
able to review your services, which over time will help build trust in your
business. Google local has been around
for a while now and you will have seen the results shown in the search results
page.
Google local shows businesses close to you that you are
searching for, for example, if I were to search for web design wales or
website design Pontypridd then businesses in that local area relating to the
searches would be shown.
Why is Google local
important to your business?
Google local is important to your business because the
people searching for your services locally are usually far into the buying
process, this means that they are looking for your services with a high intent
to buy.
Google local is excellent for both small local businesses
and big corporations such as McDonalds. Google local shows your customers the
nearest location to them. Other main
advantages of Google local include:
·
Google Local is placed at the top of the search
engines, if your business shows here then your listing is one of the first
businesses that potential customers will see.
Google Local is like SEO, but it’s instant.
·
Google local on a mobile phone will show the
nearest location along with an option to be able to call the business.
·
Past reviews give your business credibility,
instantly building trust with your potential clients.
·
Local users looking for services that you offer
are more than likely going to purchase your services rather than another
business further away.
·
Ranking at the top of the search engines in
Google Local is going to give your business/website more exposure and website
traffic.
What to consider when
submitting your Google Places listing.
Google places was introduced to make finding local services
quickly ad easily, therefor you should not try to influence the results in
anyway. You should make sure that the
information you submit is accurate to your business. Failure to do so could mean that no one finds
your business or you could be penalised for trying to game the system.
How to set up Google
Local
Google Local takes hardly any time at all to set up, and If
you want to set up a free Google listing for your business then check out the
link below.
If you have any problems setting up your Google listing then
please contact us here, we can set one up for you for free.
